On the road this summer, I relied a lot on reviews—hotels, restaurants, the usual. Most reviews are motivated by some sort of axe to grind; seldom do people rush to write glowing reviews of pedestrian hotels, but if they screw something up you can find out through the online reviews. My favorite was the hotel we stayed at in Vegas. Several reviews (many over a year old) concentrated on the broken ice machine. The machine was still broken when I got there, but it wasn’t a solid reason to choose a more expensive hotel.
Restaurant reviews a necessary evil. Like music reviews, they can never really tell you with any certainty if you’ll like it if you buy it. But with enough material to triangulate from, you can make a more informed choice about spending your money. I dislike most food bloggers, more for their horrible writing style than the substance of what they say. The writing is either artificially fluffy, or insipidly flat—concentrating on the most inconsequential parts of the dining experience. What I care about most is the food, not the hipster factor.
I don’t have any confidence in the verdicts that most Northern writers. There is a great phrase I tend to use in describing northern cuisines: “Minnesota spicy” (translation: bland as hell). Subjectivity is a serious issue.
As counterpoint, during our recent trip to Tulsa, there was a guy behind me in line at the Chipotle that ordered his burrito with double the red salsa (I find most of Chipotle’s food to be all heat and no taste to begin with). Then, as I watched him eat it, he poured a constant stream of Tabasco sauce into for every single bite—thus assuring that he wouldn’t be bothered with any of that nasty “food” taste. I find myself somewhere in the middle.
Reviews should always come with the disclaimer “in my opinion” because if the guy at the Chipotle, or a typical Minnesotan, claims that a particular place is great I really want to run away. Contemplating this, in Tulsa, lead me to the conclusion that the most useful reviews always imply some sort of situatedness rather than a holier-than-thou editorial pronouncement about food compared to some mythic standard. Actually, there are no standards, only opinions.
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